You Can’t Imagine the Reward
Teens wait 50% longer than younger children to be adopted
1 in 5
children waiting to be adopted are teens
Life-changing stories from adoptive parents change the story around teen adoption.
Potential adoptive parents fear failing a child who has been failed before. This leads to lower teen adoption rates and teens spending 50% more time in foster care.
Those teens who are adopted are often seen as the “lucky ones”. However, our hours of conversations with adoptive families almost entirely focused on the positive impact their adopted teens had on them. The families actually considered themselves to be real the “lucky ones”.
You Can’t Imagine the Reward.
A campaign of emotional journeys, from real families that shines light on the life-changing moments that come with adopting a teen. Authenticity that resonated with potential adoptive parents delivering over 1,000 adoption inquiries in just the first month of the campaign.
“Powerful PSA About Adopting Teens From Foster Care Will Leave You In Tears”
“Filled with heartfelt memories that actual adoptive families have experienced”
- EARNED MEDIA IMPRESSIONS
- PEOPLE REACHED ORGANICALLY IN ITS FIRST WEEK, HIGHEST PERFORMING FACEBOOK POST EVER FOR ADOPTUSKIDS
- 7K SHARES
- People requested to be contacted about teen adoption via adoptuskids.org
- Users visited the site in November 2019 alone